MISSION AUDIT

I help you reach the next level

I keep seeing talented mission-driven people struggle to get the results they want and need. The pattern is always the same: a lot of effort is going toward things that don’t move the needle to the desired direction.

Sometimes, mission-driven people treat their mission like a collection of projects and the end result looks scattered without too much impact to be seen.

Other times, these very talented people have taken all the courses, done all the seemingly right things and then realise that the success recipes they learned weren’t the right strategies for THEIR energy and THEIR project.

These simple but common mistakes keep happening because people doing this work are completely alone, overthinking and wearing too many hats at once.

That’s why this service exists.

WOULD YOU LIKE TO MAKE YOUR LIMITED RESOURCES WORK HARDER? THIS MIGHT BE THE UNLOCK TO HELP YOU DO THAT.

What You Get

My open and honest review of your current professional presence and mission, delivered in a live 60-minute intensive coaching session.

Before Our Call:

  • You complete a pre-questionnaire where I ask details about your project and career to establish a holistic understanding of your current situation.

  • You share your bottom-lines, a.k.a “I can only spend 1 day a week on this right now because I’m also working full time”, “I don’t want to be present on social media every day”. I will make sure my analysis respects your realistic resources and situation.

  • You send me your website, LinkedIn profile, bio, and any other materials you want me to review.

  • I spend time studying your presence and identifying patterns, gaps, and opportunities.

  • I come prepared with specific observations about YOUR work (not generic advice).

During Our Live Session:

We'll spend 60 minutes together on Zoom where I'll walk you through:

✓ The Mission Clarity Diagnosis

  • Where is your mission actually clear? Where is it buried or missing?

  • What story is your online presence currently telling—and is it the right story?

  • Which offline strategies could become more impactful.

  • Where are you leading with skills when you should be leading with vision?

✓ The Positioning Gaps

  • Why people may be confused about what you do (and how to fix it)

  • What your current presence is attracting vs. what you want it to attract

  • The disconnect between your day job and your mission work—and possibilities on how to bridge it

✓ The Opportunity Map

  • What business opportunities are you missing because of unclear positioning?

  • Where should you be visible that you're not?

  • What assets do you need that you don't have yet?

✓ The Priority Plan

  • The 3-5 highest-impact changes you could make

  • What to tackle first, second, third (based on your specific situation)

  • Quick wins vs. longer-term platform building

✓ The Honest Conversation

  • I'll ask you the uncomfortable questions ("Is this actually what you want to be known for?")

  • I'll call out when something sounds good but doesn’t feel true

  • I'll help you see patterns across your work you haven't noticed

This isn't me reading you a report. It's a real conversation where breakthroughs happen.

After Our Call:

  • Full recording of our session so you can reference it anytime

  • Written summary with your prioritized action items

  • 1 round of email support when you start implementing

Book your audit

Over the years, I've worked with academics, nonprofit leaders, executives and consultants—all facing some version of this challenge.

But increasingly, I've been drawn to a specific group: creative multi-passionate people – someone I can identify myself with.

Why? I’ve noticed that creatives are largely missing from the spaces where the future of our societies is being decided. I think we need to fix that.

Here's what I've learned about this particular challenge for creatives. You’re not making the change you could be making if you don’t fully identify with it and make your mission visible to everyone you encounter.

However, being a multipassionate creative myself I know that this is hard to do. It’s hard because you’re likely being internally and externally pulled to different directions. People still see you as “Sam, the freelance designer” or “Lucy, the longform writer”. You might struggle to change their perception and even feel shy about side-stepping your lane.

That’s why I’m here and why I’ve created the Mission Audit.

The Mission Audit is a service that takes some of the load off your shoulders and helps you see yourself through someone else’s eyes. You can lean back and let me do the thinking for you, and together we’ll swim through whatever confusion you’re in.

I look at everything—your website, your bio, your LinkedIn, AS WELL AS your offline strategy—and then we spend an hour together. During the hour I’ll show you:

  • Where your mission might be hiding

  • Why people aren’t able to hire you for the work you really want to do

  • What opportunities you're missing because of unclear presence

  • How something that’s draining you could actually be made very simple

  • The specific changes that would make everything click

This isn't about wasting time on unnecessary branding.

It's about sending the right message to the people who might become your key clients or collaborators.

It's also about making sure that when someone meets you and your work, online or offline, they immediately understand what you're trying to create in the world—and know how to move things forward with you.

My work is always grounded in realism, meaning that I tailor my support to match your resources and situation. If you’ve opted out of social media, I’ll do my best to help you find other means to succeed with your mission. If you need to have a full-time job on the side, I’ll help you see what you should focus your few hours on.

If you're a creative person trying to create change, and your online presence doesn't quite reflect that yet, I'd love to help you fix it.

Who is the mission audit for?

✓ You have multiple roles/talents, a mission for change, and an online presence that doesn't reflect what you're actually about. You could be a creative with multiple talents trying to create change in the world, an academic building public platforms alongside their research, a nonprofit leader expanding their personal impact beyond their organization, a consultant or thought leader navigating mission-driven work.

✓ You have some type of online and offline presence but they’re not getting the results you want—wrong opportunities or no opportunities

✓ You know what you care about but struggle to articulate it clearly (or your website doesn't reflect it at all)

✓ Your online presence makes you look like a generic freelancer when you're really trying to build a platform for your mission

✓ You're getting client work that pays bills but doesn't push your mission forward—and you want to attract better-aligned opportunities

✓ You're ready to make changes based on honest feedback (even if it's uncomfortable)

✓ You want an outside perspective from someone who's worked with dozens of multi-talented, mission-driven creatives

It’s not for you if…

✗ You have no presence around your topic yet—no website, no LinkedIn, no strategy to connect, a.k.a. nothing to audit (You'd be better served by starting with my Navigation Package before building anything)

✗ You just want validation for what you're already doing and aren't open to making real changes

✗ You're looking for someone to write your copy for you (This is diagnostic and strategic—implementation is up to you, or we can discuss working together further)

✗ You're building a lifestyle business or personal brand with no mission focus (There are other people who can help you better with that)

✗ You're not willing to invest in yourself or your mission right now

Investment: €299 (+VAT if you’re an established business)

What's included:

  • Pre-questionnaire to understand where you’re currently at with your mission, in your opinion.

  • Audit of all your materials, including relevant website, LinkedIn or other relevant social media channel, newsletter if you have one, and overall Google search results.

  • A 60-minute live session where we go through the patterns in your work you haven't noticed, the ways in which your approach could be improved to achieve a higher impact, the small successes that might be worth exploring further, my analysis on what you should prioritise in the short, medium and long-term.

  • Session recording

  • Written summary with prioritised recommendations

  • 1 round of email support after the session

How much does it cost?

Book your audit

WHY TRUST ME WITH THIS

My Background:

I spent years in consultancy helping mission-driven organisations clarify their positioning and messaging. I've seen what works and what doesn't across dozens of contexts. I left that world because I wanted to work with people trying to create real change, not just brands.

Who I've Worked With:

I've helped mission-driven creatives, multi-hyphenates, and changemakers find their through-line and reorganise their presence around what actually matters. The pattern is always the same: talented people, important work, invisible because their messaging is off.

My Own Journey:

I'm a multi-talented creative myself. I've lived the struggle of "how do I explain what I do?" I've rebuilt my own presence multiple times. I’ve published two books around topics I care about and had to brand myself accordingly. I’ve changed lanes multiple times. I know what it feels like to have a mission buried under freelance work. That's why I can help you see what you can't see. (P.S. feel free to take a peak into my LinkedIn to see my history and read some of my client reviews.)

What Makes This Different:

I'm not a generic brand strategist or copywriter. I specifically work with creative people trying to create change. I understand the tension between paying work and mission work. I know why "find your niche" advice doesn't work for us. And I've developed frameworks specifically for multi-talented people who have a powerful mission, who care more about impact than money, and who want to be seen as changemakers.

The Guarantee:

If you show up prepared (send me your materials ahead of time) and engage honestly in our conversation, you will leave with clarity you didn't have before.

FAQ

  • That's fine. As long as you have something for me to review (even if it's just a LinkedIn profile and a bio), we can do the audit. I'll look at whatever you have and show you where the gaps are.

  • Yes—send me your website URL, LinkedIn profile, bio, and any other materials (pitch decks, speaker one-sheets, etc.) at least 48 hours before our session. The more I can review beforehand, the more valuable our time together will be.

  • Many people do! After the audit, if you want ongoing support to actually implement the changes, I offer a Build Your Presence Program. We can discuss that at the end of our session if it feels like a fit.

  • Book a free 15-minute discovery call with me first. We'll talk through where you're stuck and whether this audit is the right starting point for you.

  • No. This is strategic and diagnostic. I'm not going to rewrite your homepage for you (though I can recommend changes). I'm showing you what's not working and why, based on understanding mission-driven creative businesses. If you want implementation help after that, we can talk about next steps.

  • I specialize in mission-driven creatives—designers, writers, speakers, artists, organizers. However, I’ve also worked with academics, consultants and non-profit leaders so if that’s you, let’s hop on a call.

 

Book your audit for 299€

Ready to See What You Can't See?

If you're tired of your efforts not delivering the results you’re looking for—let's fix it.

Book your Mission & Presence Audit and I'll show you exactly where your mission is hiding and what needs to change.

Or not sure yet? Book a free 30-minute discovery call instead and we'll figure out if this audit is right for you.